New study: Fashion Magazines in China

Download our latest study from Asia, looking at how fashion magazines fare in China

This months study brought to you via thanks to our partnership with 'l'atelier BNP Paribas' looks at the exciting world of fashion magazines in China. As with all websites, performance and availability are inextricabily linked with brand image, a critical issue in this highly competitive and image conscious market. So, how do the big fashion titles perform? ip-label.newtest measured the performance of the Chinese websites of four leading fashion magazines, in an end-user environment, the way an internet user would perceive it, from 12 of the largest cities in China.

Read this report

 
.