E-commerce in western Europe saw a 36% increase between 2010 and 2011. Online sales are now a part of all business sectors. While development of this channel does make it possible to create new sources of income, the success of online business in the long term is closely related to the quality of the online shopper’s experience on the sales website.
Gain customer loyalty and ensure smooth processing of orders.
- Can my customers place their orders quickly and easily?
- Do my customers have the option of logging on quickly to track the status of their orders?
It is essential to ensure the availability and performance of your commercial website domestically and internationally.
Read the study on changes in the performance of European e-commerce
In partnership with 01Net in France, MuyInternet in Spain and l’Atelier in China, ip-label produces a weekly benchmark of the performance and availability of digital services in the following sectors: e-commerce websites, CAC 40, e-administration, portals, online banking, e-media, health, triple play and hosts.
Access the benchmarks
Manage high-traffic situations
- My mailing campaign will lead to an increase webiste traffic, will they all be able to place orders at the same time?
- My commercial website attracts an increase in hits just before Christmas. How can I be sure of the impact on performance?
Private sales, flash sales and e-marketing campaigns, etc. obtain a simulation of load increases to anticipate thresholds of degraded performance and plan for an increase of visitors to your website.
Telemarket, La Redoute, FNAC, Voyages SNCF, Française des Jeux, 3 Suisses, Cdiscount, etc.
An internal study conducted by ip-label shows that French e-commerce websites have a satisfactory success rate but with a transaction execution time above the average; German websites performed best. The difference in performance noticed by the European panels can be explained, in particular, by the average webpage “weight”.