Digital Performance Management & Monitoring (DPM)
Digital performance management transforms APM measurement, testing and analysis into business success through its focus on customer experience.
What is digital performance management all about?
Managing digital performance (DPM) entails measuring how satisfactory an experience users are getting, and correlating that with metrics from the delivery chain – infrastructure and operations (I&O), complete with databases and middleware, down to the application and line of code.
The ultimate aim of Digital Performance Management is to deliver the smoothest, fastest digital experience to all users – whether they are customers of a digital business or the workforce of a multinational enterprise – in the interest of securing higher revenues. One contribution of DPM to corporate culture and efficiency is that it brings line of business and IT together around this mutually intelligible goal.
Digital performance monitoring tools and approaches
Ensuring and improving digital performance implies relying on data about the user experience. Such data is obtained by testing and monitoring.
Synthetic or active monitoring performs round-the-clock, continuous tracking of delivered experience. Synthetic monitoring is currently experiencing an uptick in popularity in the context of DPM, as IT and business managers deal with the global marketplace and global workplace with renewed emphasis on I&O aspects of quality of experience.
Real-user monitoring (RUM) also called passive monitoring, takes the pulse of end-user or customer experience in real time, in every usage context (mobile, fixed, OS, browser, etc.). The ability to collect user-side data makes RUM a critical component in end-to-end digital performance monitoring.
Load testing is essential to ensuring good customer experience. It is designed to focus on application and infrastructure readiness and responsiveness to user traffic, whether the focus in on ordinary traffic prior to a migration, for instance, or on exceptional traffic, in preparation for seasonal surges.
Digital performance analytics in practice
Clearly the purpose of collecting data by monitoring and testing digital services is to find and fix anything that is standing in the way of a satisfactory user experience.
In practice this means several things. On the technical side, the result is that incidents can identified and resolved reactively or proactively. The infrastructure and applications can be tuned to deliver the best customer experience, allowing the business as a whole to reap the rewards.
In a broader context of a company’s culture, digital performance analytics make data meaningful. Depending on the type of correlations and criteria you select in your data visualization tool, KPIs can speak both to technical teams and their business counterparts. When everyone is looking at the same charts, those metrics can federate colleagues around a common goal and foster internal collaboration and accountability.
The quantitative and qualitative metrics resulting from digital performance monitoring and testing furthermore allow IT and business decision-makers to make the right investments in the right technical choices at the right time.
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