Internet: the third wave – the biggest of all?
There are 28 billion good reasons to take an interest in the topic. The internet of things (IoT) is becoming the third wave of internet development. Fixed internet took us by storm in the 1990s, when about a billion people became connected. The second wave, mobile internet, brought aboard another 2 billion in the years 2000. The internet of things has the potential of connecting around 30 billion objects by the 2020, 10 more than desktop and mobile combined.
And we’re off!
Very simple products like sensors that monitor our level of fitness are already widespread. Bets are on for them becoming bestsellers as Christmas gifts this year! Personal life, workplace productivity, consumer habits – it is all changing. Analysis of the quantities of data will be at the heart of countless new business models. For instance, within 4 or 5 years’ time, cars really will be connected, with enough information about the driver to offer 20% off for changing a tire. Your refrigerator will be able to tell that you eat 10 yoghurts each week, and propose a coupon for the next time you need to stock up.
The new digital revolution, that of connected objects which generates an accumulation of data to process in order to reach consumers –is turning out to be a complex challenge. Obviously this matters to the customary players on the internet stage: telecom operators, hardware suppliers, hosting companies, software vendors, integrators, IT companies, and so forth. Nevertheless a new array of companies is emerging centered on analysis of big data. We can see new jobs that had not previously been thought of now arising around comparative analysis to predict the future. The first six vertical markets are taking shape: clothing, cars, homes, cities, mass transit, and energy. New business models are being created based on new revenues and new ways of economizing, which may lead to sustainable competitive advantages.
Nevertheless the key is still to keep promises, by guaranteeing the user’s experience. It is therefore necessary to measure this experience via sensors or electronic counters embedded in clothing or cars, for example, and then collect all of this data for correlation with business data to produce indicators monitored by SLAs within the contracts that bind the various players in the chain. ip-label without a doubt has embarked on this path: to be a trusted partner in the third internet revolution.
Eric Varszegi, ip-label CEO