Web performance: the keys to success

September 21 2015 By Posted in Expertise

A web site’s performance can affect business in very direct ways. Time is of the essence! If the site makes people wait too long, they will look elsewhere for better service. What constitutes good performance from the user’s perspective? How can you make sure your site is designed well and continues to perform to design in order to live up to user expectations?



Technical performance influences business performance

Statistics show that online consumers are extremely sensitive to delays. Seconds count. Conversion rates, the number of visits, and customer loyalty depend on how fast the website is. How fast and smooth your site feels to users depends not only on your site design, but also on their device and software – the user’s context. Lastly, web users will not even know how fast or slow your site is if your ranking on search engines makes your site invisible. Therefore referencing is of primary importance, alongside optimizing your site to be speedy and perform well.


Web Speed at home and abroad

The most basic ingredients of good web performance are well known in theory, though in practice they may require intervention and advice from experts. For instance, these include reducing the size of the content you are providing and the number of requests required to deliver information, which are essential, as is organizing content for fast browser rendering. ip-label consultants can assist you with these and more complex site optimization actions.

In terms of both referencing and optimization, international markets can be particularly tricky. The popularity of browsers, OS, and versions thereof vary greatly by country. Your web site’s performance, therefore, may likewise vary greatly from one country to the next. This is why you have to know what systems and browsers your target audiences are using. You can find out with the help of RUM BI solution, real-user monitoring, which shows you who is using what and connecting from where.


Monitoring and analysis in preparation and in production

Web monitoring can help you to ensure the quality of your web site’s performance. For this, you should bear in mind the four ‘D’s:

  • Define your baseline and metrics: target your strategic markets by being aware of the design conventions and choices of competing sites, and the level of quality they deliver. Their performance can be measured and processed to give you a baseline of what you are up against. For this, assessment monitoring with Datametrie provides a benchmark of the competition and technology audits.
  • Determine the quality of service that you are providing: you need to have an idea of how your platform performs, and of the volume of traffic you are likely to encounter. To this end, it is useful to resort to a service that provides load testing and assessment along with recommendations. For this, Datalimit can be used in pre-production and production environments.
  • Deliver the service: in production you have to make sure that things are running smoothly, and be alerted to malfunctions. Datametrie GX and RUM BI provide the end-to-end monitoring that gives you insight into the performance your users are experiencing.
  • Diagnose: for this you need sophisticated analysis tools that can make sense of the metrics collected during monitoring. Datametrie GX and RUM BI can give you the information and expertise you need to improve the performance of the services you deliver to your web visitors.


For further information, please contact ip-label team


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